What are Collections in Whatsapp Business Account? WBA Features

Whatsapp is coming up with new features on weekly basis and it has set Whatsapp Business Account as its beta testing ground. Some features are beneficial in terms of working and some are just a new User experience enhancement.

After The latest release from WhatsApp which featured WhatsApp advanced search filters in Whatsapp Business Account now, WhatsApp has come up with another great feature.

This new WhatsApp feature will ease the flow of business for Whatsapp Business Users. Well, you will be curious what it is that will ease the flow.
So here it is, in the latest info from WABetaInfo they stated that WhatsApp has released a new feature that will help businesses manage their catalog more easily and efficiently and is named Collections.

so,

What are Collections in Whatsapp Business?

Basically, Every business creates a catalog for showcasing its product information. A Catalog is a list or menu of a business where it states all the products and services it has to offer to its customers. The Basic use of a catalog is to market the products or the list of the products that the business has to offer to its customers.

Similar to the real-world concept, WhatsApp introduced catalogs to its users a while ago. From there a user can enter or make a catalog of their products/services which can help the customer understand and make it easy for them to select from it and place it in front of the business owner.

But the issue in the catalog was that if a business had 100-200 products then the catalog would become quite big thus resulting in difficulty for the user to read the catalog or discover products of their desire from the catalog.

So recently WhatsApp introduced this feature called Collections. Basically what a collection does is a user can group their products from the catalog and create collections of them so that a customer can easily go through the collections and hence visit all the products.

For example, there is a business account that deals in garments, and in their catalog, they have 200 garment-related products including T-Shirts of different designs, Pants, and hoodies of different brands and patterns.

This feature is for them they can group similar type products into a collection so when a customer sees the catalog they see a set of collections to browse from rather than ungrouped products which will make it easier for the user to select and browse through.

The collection will contain products of the same category and same features making it easier for the user to narrow down their search.

So, now the question would have arisen in the minds of the business user that how to create such collection and give ease to their users. Well, we got you covered in this below is the detail of how to create a collection.

How to Create a Collection in Whatsapp Business?

Below are the steps for creating a collection in Whatsapp Business.

1. Go to Catalog Manager.
2. If You don’t have any products in the catalog enter some products.
3. After entering products with relevant details tap on the Three Dots on the top right Corner
4. From the dropdown select the “Collections” option.
5. From the new screen opened Create a collection by giving a name that is relevant to the products that are going to be inside the collection.
6. Select the products that you want to enter into the Collection.

After the collection is created it has to be reviewed and approved by the Whatsapp Moderation Team. When the moderation team approves this collection. It is created and will be available to everyone (Other people and other businesses).

Benefits of Collections in Whatsapp Business:

New Feature of Collections has its benefits which are,

1. Organizes the catalog.
2. Makes it easy for users to find a product.
3. Narrow down users search intent and take him to the relevant product that he wants
4. Makes the catalog look neat and attractive.

Cons of Collections in Whatsapp Business:

No doubt collection of WhatsApp business has its benefits but it also has a con it is:

Collection Feature is only available in the WhatsApp business, it is not available in WhatsApp messenger because no feature of the WhatsApp business is found in the WhatsApp business.

Summary and Conclusion

Collections are a great feature available for business owners as it will provide an e-commerce platform like look to their WhatsApp business account because products will be organized in collections and later on these collections can be modified and who knows whether WhatsApp updates this feature in the future and adds search in the collection… Who Knows !!!